With WAUWcloset, we want to build a circular alternative to mass purchases. Through a rental model, it will offer women access to an endless wardrobe for daily wear without having to buy the clothes or accessories. Women have the convenience of trying before they actually choose to buy garments or even not to buy them at all. They will receive personalised advice and do not need to worry about washing, repairing, or storing their wardrobe – WAUWcloset takes care of it all. And by using artificial intelligence, the aim is to personalise the experience for women and motivate designers and brands to create garments in a more circular way, suitable for long term extended use.