Ons Verhaal - nog in het Engels

For almost ten years I’ve had my own wholesale business in the fast fashion industry. When I realised how polluting this industry was, I decided to make a career change. Now, when we fast-forward time, I’m determined to get WAUWcloset off the ground together with my enthusiastic management team. With this new start-up in the fashion rental business, I want to contribute by making fashion a force for good.

With WAUWcloset, we want to build a circular alternative to mass purchases. Through a rental model, it will offer women access to an endless wardrobe for daily wear without having to buy the clothes or accessories. Women have the convenience of trying before they actually choose to buy garments or even not to buy them at all. They will receive personalised advice and do not need to worry about washing, repairing, or storing their wardrobe – WAUWcloset takes care of it all. And by using artificial intelligence, the aim is to personalise the experience for women and motivate designers and brands to create garments in a more circular way, suitable for long term extended use. So, we don’t have to replenish landfills further. Because, don’t we all want to look and feel good?

Everyone loves to look beautiful, but we’re all struggling. The fashion industry is struggling to hold on to this beautiful image, while more and more people know it’s one of the most polluting industries in the world. People are struggling, because they start to realise their clothing does not match their values. And last but not least, the garment producers and retailers recognise that the way they manufacture and sell clothes is not sustainable for the future and needs to change.

In order to make this change happen, we need many initiatives like the Dutch Sustainable Fashion Week, Circular Fashion Games, Sustainable Fashion Gift Card etc. We also need strong partnerships, because we cannot do it alone. Therefore, I’m looking forward to jointly make fashion a force for good – and I’m wondering: What Are U Wearing?